Estee Lauder’s Breast Cancer Awareness Campaign

Have you seen this picture yet? It is one of the photos taken of bloggers for Estee Lauder’s Breast Cancer Awareness Campaign this year. These ladies are from MomGenerations.com (Jane Couto, Sharon Couto, and Audrey McClelland). The picture represents these wonderful women taking the pledge. Take a minute to go read Audrey’s post on the campaign launch.

I have to say that I have met Audrey in person (as a matter of fact I just saw her again at the Kellogg’s event the last 2 days) and she is as beautiful inside as she is on the outside. Just a very loving person and it makes sense to me completely that she is a part of Estee Lauder’s campaign.

I just went to Facebook to take the pledge myself! It is quick and easy to do – please take a minute to go over and take the pledge yourself. Leave me a comment if you take the pledge too!

esteelauder pledge

Some US Breast Cancer Statistics from the American Cancer Society and the Breast Cancer Research Foundation:

The chance of developing invasive breast cancer at some time in a woman’s life is about one in eight or 12%

It is estimated that 207,090 women will be diagnosed with invasive breast cancer and about 54,010 new cases of carcinoma in situ (non-invasive, early form of breast cancer) in 2010.

A woman will be diagnosed with invasive breast cancer, on average, every three minutes.

It is projected that 39,840 women will die from breast cancer in 2010. Therefor, a woman will die from breast cancer on average every 13 minutes.

In men, incidence of invasive breast cancer in 2010 is estimated at 1,970. Projected deaths due to breast cancer among men are 390. For men, the lifetime risk of getting breast cancer is about 1%

Breast cancer is the most common cancer among women, except for non-melanoma skin cancers.

Breast cancer is the second leading cause of cancer death in women, after lung cancer.

Currently, there are about 2.5 million breast cancer survivors in the US

Mammography rates declined in the US in 2005 compared with 2000 – from 70% to 66%. This comes after steady increases in mammography rates between 1987 and 2000. The largest declines were among women between 50 and 64.

The female breast cancer incident rates have decreased by 2.2% per year from 1999 to 2005.

Disclosure: Nothing to disclose, simply sharing another way I have found for us all to be a part of National Breast Cancer Awareness Month.
Transparency is everything.